HOW TO DO GOOD FOR FREE
Being out of cash doesn’t mean you can’t help those in need. These organisations let you give without spending anything. By monetising ordinary daily activities, you can give your purse a break — and a hand to those who need it.
The Hunger Site
Chances are you already know about this one; if The Hunger Site was a person, they would be old enough to vote. The Hunger Site was the original click-to-give website, launched in June 1999. They promise to donate one cup of food for every click, funded by sponsor companies. And they’re still going, along with several spinoffs.
This one isn’t exactly free, but it’s such a great idea that we had to sneak it in. Cheerful is a free app that lets you give your spare change to charity. Link your card or bank account and they’ll round up your purchases to the nearest dollar, sending the difference to the nonprofit of your choice.
If you’re having trouble getting up for that morning run, motivate yourself with the knowledge that your sweat is generating cash for your favourite causes. CharityMiles uses your phone’s GPS and accelerometer to measure your activity, and allocates donations from sponsor organisations’ advertising budgets.
Donate a Photo
Donate a Photo pretty much does what it says on the tin: download the app, pick a charity, and upload your masterpieces (up to one a day). Johnson and Johnson donate $1 for every image to your chosen beneficiary.
Looking around your home, it’s a good bet there are one or two (or more) unwanted things taking up space, but donating items to charity can be tricky, especially if they’re big, bulky or unusual. Geev started out as a Facebook community centered around upcycling, and continues to share tips on refurbishing. Their app helps you link up with people in your area who can give your unwanted stuff a good home. Geev is free to download and offers a one-week free trial.
Slack swear jar
If your work chat transcripts could make a sailor blush, this Slack add-on could be for you. Your organisation foots the bill, staying in control of their maximum donation, and you and your team do the rest, effing and blinding your way to good.
An added appeal is that the definition of offensive is up to you: irritating corporate buzzwords are fair game. Next time a colleague suggests ‘ideating a new paradigm for enhanced engagement’, soothe yourself with the knowledge that it’s all for a good cause.
Many of the above methods have involved using something you do anyway (exercising, having too much stuff in your home, swearing) to generate funds for charity. Good-Loop requires even less effort from would-be donators; all you have to do is watch a pop up ad for 30 seconds. In payment for watching it money gets donated by the brand on your behalf to a chosen charity.
Look out for these pop up ads from Good-Loop and help re direct some of the £Billions spent on advertising to good causes. They are currently running Lynx adverts on Snapchat to raise money for anti-bullying charity Ditch the Label
The internet can often seem like it’s a hostile, zero-sum world where everybody is out to exploit one another; but these #TechForGood companies and sites reward altruism. Everybody benefits: advertisers, consumers and charities. And that can’t be bad.